Air Transportation : A Management Perpective

Since the last edition of this book was printed, the global aviation industry has changed as a result of new
trends and challenges. Along with such, the industry has also been faced with new opportunities and
strategies. The eighth edition of Air Transportation: A Management Perspective addresses the reasoning behind
such changes and attempts to forecast the future to a certain degree in terms of how air transportation will
evolve.

Aviation continues to be the most high-profile industry in existence but perhaps, one of the most
neglected in terms of infrastructure investment. The technology exists to make the industry more efficient and
profitable and yet, such technology is not utilized to the fullest extent due to a lengthy list of factors. This
book attempts to address some of the related issues with the goal of stimulating the reader to seriously reflect
on the historical and current aspects of aviation. It is the author’s desire to educate the reader on the inner
workings of the industry so we all have a better understanding of how to predict the future and implement
strategies with positive results. In the airline industry specifically, success is often measured by one’s ability to
show up at the office and turn the lights on. The industry must make changes eliminating the mentality of
short-term vision and think about how to achieve long-term success while addressing the various internal and
external variables thrown one’s way.

The eighth edition remains introductory in nature providing the reader with a solid foundation of the air
transportation industry and a greater appreciation of the major management functions within an airline.
Various references are provided at the end of each chapter encouraging the reader to explore and keep abreast
of current periodicals and web sites. The reader should grasp enough knowledge to reason accurately and
objectively about problems facing the industry and the development of a lasting interest in the air
transportation industry. The basic concepts and problems facing the industry in a straightforward and logical
fashion are presented throughout each chapter.